Twitterquette 101: Lesson Five

Not everyone will use Twitter the same as those of us who are in the PR field. For instance, someone in the food industry will not use Twitter the same way as someone that is in PR. Some people may not even have a reason to use Twitter at all, besides to inform the world of how awesome they are, or follow their favorite celebrities (example: high school students).

 I recently got back into marching band here at Western Carolina University this past fall semester. The Pride of the Mountains Marching Band has a Twitter account that they use to update the band members of what is going on. They require every member (there are over 300 members) of the band to sign up for Twitter and subscribe to the Pride of the Mountains Twitter account to receive updates via text message. One example of how the band uses Twitter that works is if there is a change in rehearsal plans they send out a tweet to let everyone know the changes made. This is a great system, because everyone is always in the know. It is also a fast and simple way to keep all 300+ members informed 24/7, because let’s face it… not everyone constantly checks their email or a website for important information.

So we as PR students and professionals, have to keep in mind that everyone will have a different reason for tweeting. We cannot expect everyone to utilize Twitter the same way that we do. Obviously the marching band at my university does not use Twitter to join in on Twitter chats and network with PR students and professionals. However, what they do that is similar to PR individuals is share information and keep their public informed. So before you jump to conclusions about someone, or an organization, using Twitter the “wrong” way, consider what their objective is.

What are some ways you have seen individuals use Twitter outside of the PR industry? What are your thoughts on how they utilize this social network? 

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Celebrate. Remember. Fight Back. Relay For Life 2011.

This is the first time year I have been a part of Relay For Life, and I have no idea what took me so long to get involved!

Relay For Life of WCU became a client of CatCom exactly one year ago when I met with the current Co-Chairs of the event. They are amazing and I am very glad I was able to get to know, and work, with them over the past year as the PR and Marketing Chair/CatCom Liaison. This is an experience I will never forget. One that I will carry with me throughout the rest of my life.

After being at the event tonight I realize I want to be more involved in the future. Relay For Life has so many great things to offer, and it is an amazing organization! If you do not know about Relay, learn about it and get involved today. Cancer hits home for many of us, so celebrate the lives of those who have won the fight against cancer, remember the ones who have lost the battle and most importantly: fight back.

I relay for my uncle who lost his battle with cancer when I was 8, my grandma who had a cancer scare this past year and the cancer scare I personally faced two years ago. Who do you Relay for?