PRSSA National Conference 2010 Schedule

Here it is… finally! I have had my sessions picked out for a while, but could not find time to add it to my blog. So… here it is! 🙂

Friday, October 15
♥Special Session- Why Social Media Is Not a Career — but Strategy Is (Definitely will not be missing this one!)
♥Chapter Development Session 1- Going Global: From Campus Clients to International Success and Six Degrees of SePRation: Linking you to your Future
♥Chapter Development Session 2- Bonding With the Pros: Building a Relationship With PRSA and Creating Your Campaign: Building a Personal Brand

Saturday, October 16
♥Professional Development Session 1- Creating a Career in Entertainment and Sports
♥Professional Development Session 2- The CW Session
♥Office Roundtable Discussions- Publications & Student-run Firms

Sunday, October 17
♥Special Session- Student-run Firm Workshop
♥Pre-registered Session- Third Annual Grunig Lecture — Public Relations Excellence 2010 (So sad I could not register for speed networking!)
♥Professional Development Session 3- Using Social Media to Promote Clients
♥Professional Development Session 4- Everything Internships or To Be Bold and Beautiful. Leaning more towards the fashion PR session, but it would be amazing to meet Lauren Berger!!!

Monday, October 18
♥Professional Development Session 5- Targeting Your Audience

I am beyond excited to get to DC and attend these sessions! There is so much to learn from the professionals that will be there and I plan to NETWORK like crazy! As far as being in DC goes I definitely plan to tour the city and finally meet/hang out with all of my Twitter friends. This is going to be one amazing conference.

Are we attending any sessions together? Let me know!

You can check out the full schedule here.

Advertisements

PR Real World Conference: Part Four.

[tweetmeme source=”amfunderburk1” http://www.URL.com%5D

Session Four: Focus on Sports

During this session, Matt Garvey discussed what goes on behind-the-scenes when promoting sports teams and events.

Matt Garvey from the Chick-fil-A Bowl:

  • Know about the Graphic Design and Printing Industry. Also know about the Photography Industry to help you hire people.
  • There are 4-5 people who run just the events for the Chick-fil-A Bowl.
  • Work on the Chick-fil-A Bowl happens year-round for just three events. They have a $20 million dollar budget!
  • Garvey says, “Plan now to develop skill sets for later on.”
  • Event Management: Press Conference, Satellite Video Tour, News Release. Learn logistics and time management. You need to know every side of PR.
  • “Must be able to build relationships.” PR is about relationships (writers, editors, etc.). You need face time with these people.
  • You have got to be able to write! He says:
  • 9 out of 10 professionals can’t write that are out there.
  • You need to be able to incorporate message into the press release. Weave message (this is more of an art then a science- Garvey).
  • You need to be creative!
  • RESEARCH!
  • Garvey says hours are terrible with Sports PR. “I worked 93 days without a day off one season.” (9am- Midnight is common for hours with baseball when the team is on tour).
  • Another key point he made was the number one factor in the Bowl Game:
  • “#1 factor in Bowl Game= TEAMS! How highly ranked they are.”
  • They have to have money to get better teams.

All in all, I had an amazing experience at PR Real World Conference 2010. I learned many valuable things about the profession I am going into that I will definitely take with me wherever I may end up. If this conference happens again next year, count me in! I will definitely encourage everyone to attend.

Sky, Amanda, Lauren, Me