Traditional Media Goes Social

[tweetmeme source=”amfunderburk1” media has become a huge part of today’s society. People have resorted to reading newspapers via their laptops rather than with a traditional newspaper at a kitchen table with a cup of coffee in their hand. Some individuals even check their Facebook or Twitter accounts before they go to sleep at night and as soon as they wake up the next morning. So why has everyone gone social media crazy? Technology is always growing and people like to be “in the know” of what’s new. As long as the chance to expand is available, there will always be something new.

While social media offers many different opportunities that traditional media may not, I feel like both are just as important as the other. Social media is expanding rapidly and it is opening many doors for individuals. I am not going to talk about just social media in this blog because I do want to write a separate blog just on that subject. For now my main focus is on traditional and online newspapers. (Sorry if there are some random parts to this post!).

With the huge growth of social media, my question to you is how are newspapers still around? While I am just as guilty as many other people when it comes to reading the newspaper online, I do like to have an actual copy of a newspaper every now and then. I know there are many people who still look at newspapers in person, but the number of online viewers is definitely growing. There is a very obvious battle going on between traditional and social media. The question is when will the battle end and both sides become even?

Something else I want to mention is the advancement of cell phones. The other day I went into the Verizon store to check out the Droid Incredible to see if I actually want to purchase it. As Brain, the employee that was helping me, was showing me all of the awesome features of this new smartphone I thought to myself, “Why do I even need a laptop if I buy this phone? It can do EVERYTHING.” I have never had a smartphone, but I can see why people purchase them (and become addicted), especially if they are in the public relations field. You can do everything from this small device that was originally made just to talk on. Smartphones also allow you to read news articles on the go. It’s crazy at what you can do with this small device!

Personally, I think it is great that we are capable to read newspapers online and via cell phones. However, I am torn between having an actual paper and reading it online. I am the type of person that will never settle for reading a book on the Kindle or iPad because I like the way a book feels while you read it (kind of weird, I know). There are advantages to having both because the target audiences are different, and some individuals may not have internet access. I think that traditional newspapers will always be around and there will eventually be a compromise between online versus traditional. One HUGE advantage of online news articles is the ability to find many different entries about one subject. I am very interested to see where things will go next with technology. Maybe they will come out with a virtual newspaper!

I am going to post a blog about social media in the near future, but for now I wanted to start with this small tidbit about newspapers. Do you think it is better to read the paper when it is in front of you? What do you think will become of newspapers in the future? How do you feel about the ability to read news articles on the go?