[tweetmeme source=”amfunderburk1” http://www.URL.com%5DYesterday I received an email from my team leader for the Fundred campaign. She suggested to dive into some research on Fundred by reviewing the website, the press kit, and the event planning package she attached to the email. Of course I went straight to the website to learn as much as I could about this client, which I would strongly suggest anyone do when working with a client. According to the website, Fundred is a nationwide drive to raise money for the lead contaminated soil in U.S. cities that pose major health problems for children. Among these cities is New Orleans, which contains the most lead contaminated soil. Fundred is actually a “drawing project”. The point is to reach 300,000,000 hand-drawn interpretations of the U.S. $100 bill.
There is a nationwide pick-up date set for April 16th, 2010 to pick-up all of these drawings, which will then be taken to the U.S. Congress. The 300,000,000 drawings stands for $300,000,000 it will take to make New Orleans safe from the lead. Basically the Fundred Organization will ask Congress for an equal exchange of the drawings for actual money. A big place that Fundred is being pushed is in schools, seeing that the money will go to help children. For our campaign we will be holding a student competition on campus which will be followed by an event for students on the pick-up date.
We will also be putting together a research document, objectives, programming, and an evaluation as a team. This is a brand new experience for me, and I know I am ready to start working on it. I think Fundred is a great project to work on, and to get word out about the lead contaminated soil in various cities in the United States. An idea I am definitely going to suggest at our first team meeting is stretching out to the community to get them involved as well, and even places in our hometowns. It is great to be a part of something that will help make a difference around the world.